Are your customers reading the signs you are posting? – Denver Business Speaker

Denver Business Speaker

On a recent business trip to Tucson, AZ I had a little extra time and spent some of it walking around the very retro and funky downtown Tucson. As I walked I noticed a lot of signs posted outside of the businesses there that just didn’t make a lot of sense to me. Signs that surely are posted in just about every major downtown city across America,  but for some reason they stood out to me that day. Signs stating “We Reserve the Right to Refuse Service to Anyone” and even one store with a “No Trespassing” sign on the front door as customers walked in (or in my case as would be customers walked by without going in).

And while I have never understood the logic in putting up these kind of signs, for some reason I noticed a lot of them that day. So my question is this… Why would anyone want to put either of these kind of signs up in their business? For one it makes the place seem unruly in my opinion. Secondly it offers no advantage, only discouragement to potential customers. According to LegalMatch.com “businesses that carry a Right to Refuse Service sign are subject to the same laws as businesses without one.”

So how does this apply to those of us who don’t have a store front with signs of negativity plastered in the entry way? Well go to your website and carefully read the text. Then have some friends or colleagues do the same for you to get a second and third opinion. While you may not have a sign with negative words, your promotional material, website, business card etc. can also carry the same message without you even knowing it. Be careful in statements pertaining to what you cannot or will not do for your customers. Ask yourself if these statements need to be there up-front or if this is something that could be addressed in a contract or over the phone where you can politely explain why you cannot do what it is that the customer might have otherwise expected of you. And if the statement must remain in print, can you surround this negative statement with one that illustrates what it is that you can do while politely explaining what it is that you cannot do at the same time?

The signs I saw in Tucson were blunt and visual, but I see toned down versions of these signs everyday in marketing material on websites. For instance, once I looked into taking a motorcycle training class and they had a statement on their website “If you are late for the class FOR ANY REASON you will not be admitted and your tuition will be forfeited.” OK, can anyone think of a better way to write the same thing without scaring off customers. I bet anyone reading this could.

Even the previous example is fairly extreme, so really read through your material and see how changing your words can change the level of optimism about your business. Using softer language and eliminating any negative warnings that don’t need to be there will throw out a welcome mat instead of a roadblock to new customers.

Until next time…

Keir

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Denver Motivational Speaker – How to Remember People’s Names (Cont.)

Denver Motivational Speaker

Hey everyone, Here is some more insight on how to remember people’s names.

Today I am going to address how it is to use a picture image to remember someone’s first name by using the first thing that pops into your mind. Let’s say you have just met a man and his name is Joel. One of the best ways for people to instantly memorize a name upon meeting someone is to make an association with someone that they know (or know of) by the same name. For me I would use Billy Joel to remember Joel’s name as it is the first association to pop into my head (the first is usually the best).

Now, I know what you are thinking… what if you think that their name now is Billy instead of Joel. Well I will show you how to make sure you get it right. The basis for keeping this straight is to make sure to actually know the person’s name. Use the name out loud once or twice (any more than that and people will really start to wonder about you) and then silently to yourself a few times as you chat with them and or after you have walked away from them. This makes it that much more likely that you won’t call them Billy instead of Joel. Additionally you can have standard images that you use for each name. For me, picturing someone named Joel as Billy Joel is pretty safe since I have a different picture image for Billy (Billy the Kid), so by default I know his name is now Joel. And the fact that I have used his name out loud once or twice and a few more times silently to myself helps also.

So in short, you have to KNOW the name. The picture image only serves as a reminder to ignite your memory of knowing the name. So learn the name, repeat it (verbally and silently) and then create some sort of picture image to associate with it.

Here is another great example. What year did Columbus Discover America??? Why it was 1492 you say? And how did you recall this date? “In 1492 Columbus sailed the ocean blue” is a common rhyme to recall this date so perhaps you used that. Well the truth of the matter is that the rhyme (just like the picture image) only helps you recall what you already knew. If you were solely relying on the rhyme you could have just as easily said “In 1962 Columbus Sailed the Ocean Blue!” So again, the rhyme/picture image is there strictly to remind you of what you already know.

Check out my website for even more tips on remembering names and other information.

Until next time…

Keir

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Denver Motivational Speaker – How to Remember People’s Names

Denver Motivational Speaker

One thing I get asked a lot as a memory speaker is how to help people remember people’s names. Actually it is very simple but it will take a little practice.

The first thing we are going to have to do is to re-wire your brain a little. OK don’t freak out, this really is just as simple as changing a habit. How often do you do this… you’re at party/meeting etc. and you walk up to someone, shake hands and exchange first names. And within 5 seconds you have already forgotten their name. Well, your not alone. This is what 90% of people do and I myself had to get over this habit. Even when I find myself in a room of 200 people and my sole objective is to learn and memorize everyone’s first name so that I can open my program by naming each person individually, I still have to resist the urge (the old bad habit that is) to throw their name away as soon as I learn it. Why do we do this? Well your mind thinks like this. Hey there are 50 people in the room, and your not going to remember, or need to remember anyone’s name for later so why even try. But what if, you took it one person at a time and did learn these names.

So STEP 1 is to simply make a new habit to listen and learn the name. Slow down and take a moment to say it out loud at least once and then a few times silently to yourself.

STEP 2 is to make some kind of an association with their name. Take for instance the name Bob. Recently I met a man with this name and he was wearing a sleeveless winter coat. You know, the kind that almost look like a life vest. So I pictured him “Bobbing” up and down in the water wearing his life vest. Now soon after I met him he took the vest off so I had to make an association of him wearing this vest strong enough that it would last so that when I saw him even with out the vest I could picture him wearing it.

Now you’re going to have to be creative here as they won’t all be that easy. How about a lady named Theresa wearing a flower print dress? Picture Mother Theresa giving out flowers to children. But wait, not just any flowers, HUGE flowers. So big that the children can’t even hold them with out falling over. You must look at the flowers on her dress and really visualize this happening. Look at Theresa’s face, the flowers on her dress and make the association strong and tell this story to yourself a couple of times of her giving out the flowers that are insanely big. Vividly picture the action of Mother Theresa giving the flowers out while you look at both Theresa’s face and the flowers on her dress.

And while picture images like Bob’s life vest work well, the stories and actions in these stories will make the real impression. Picturing Bob bobbing up and down in the water bridges the gap between the life vest. Why? Because when I picture him bobbing up and down I do so in an exaggerated form. In other words I picture Bob jetting up 10 or 20 feet out of the water every time he “bobs” out of the water. If you had seen such an impossible and absurd thing in real life and then someone made a joke about his name being Bob and everyone laughed, could you even forget his name if you tried??? Make the story absurd, visual and or abstract and it will stick!

If you saw a man that you were attending a conference with cuss out a waiter over lunch could you ever forget that he was rude? No, you would always know him as “that rude man” from that moment on. Let’s say later in the day you found out that this rude man’s name was Jude. And you started calling him “Rude Jude” in your mind. Ten years later, you would remember his name!

But since you don’t get to pick people’s names, and not everyone does absurd things (in your presence anyway) let’s see how to apply what we have learned. Say I just meet a lady named Sheila. I might immediately make up a story about how she went to Australia and got so confused because people were constantly saying her name (as Sheila is a commonly used word for woman in Australia) and she got so tired of it she finally started yelling at everyone using her name and that she finally went to the airport and demanded to get on a plane and fly home cutting her vacation short by a week. This to me seems like an absurd thing to do, does it not? If you had witnessed this act first hand, could you ever forget Sheila’s name? Make the story and really picture the scene and you will remember the name.

STEP 3 is to use the name a few times. I like to say a name out loud 2-3 times depending on how long I talk with them. Saying a name out loud 3 times in a 30 second greeting is awkward. But if you are talking with someone for a few minutes it is OK to say it once upon meeting, again at some point in the conversation and one more time upon your departure. But more importantly, say it to yourself silently while looking at their physical features and recalling this absurd story and identifying a physical landmark to associate with the story when applicable. Like the flower on Theresa’s dress and her handing the giant flowers to the children.

Apply these techniques and you will amaze people the next time you go to a party or business meeting and subtly address everyone there by their first name. Or gather everyone up in a group and call them all out one by one. People notice when you notice them!

Best regards,

Keir

For more information on my “Memory Magic” program and to watch a video that further explains how to learn and memorize names go to www.DenverMotivationalSpeaker.com . Additionally you can learn how I can bring this program to your association or business anywhere in the United States or abroad to teach attendees how to learn and memorize and then apply it to their business.

 

 

 

 

 

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Good Public Speaker

Good Public Speaker 

If you are new to public/motivational speaking you might be wondering how it is that you know you are getting to be a good public speaker or not. Well many signs are obvious, such as having more people hire you for paying work (especially for repeat engagements)

For instance… although most of my work is still inside of the United States, I recently received a call from a company in Ottawa, Canada and from an association based here in the United States but that was planning a retreat in the Bahamas the weekend after Memorial Day. In short, going international feels good and again reminds me that I am improving in my speaking and taking yet another leap in the right direction.

Another great sign, about a month ago I had a number of things happen that had not happened before. 1 ) I got re-booked by the speaker coordinator before I even left the podium 2 ) I had one attendee call me before I had even gotten to the airport and tell me how amazed he was at what I had taught him 3 ) I had another attendee who had recently had brain surgery write me to tell me how amazed he was at the memory tricks I shared with him and that they were really changing his life, and he also referred me to speak for another organization for which I have already signed a contract with them.

In short it is nice to get feedback and even better when it is un-diputable by way of the fact that it relates to you getting even more paid work from it.

So keep speaking and you will get paid work as your work pays off.

Best regards and feel free to share thoughts or questions by posting responses below…

Keir

www.DenverMotivationalSpeaker.com 

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Motivational Speaker Tip – Staying in touch

Motivational Speaker Tip  

One thing you really need to do as a speaker is stay in touch with your potential clients. And collecting names/email addresses when you go out and speak is vital to getting booked from the people who have heard you speak.

So how do you go about getting people to sign up is the question. After all if you finish even a spectacular speech and then just throw your email sign up sheet out onto the table next to you, I wouldn’t expect too many people are going to jump out of their seats to sign up.

Personally I always give something away in exchange for signing up for starters. In my Memory Magic program for example I offer a worksheet that covers some of the things discussed in my program. And when I am finished, I offer these sheets to anyone who will sign up on my list. Additionally I bait the audience a bit by mentioning how important this worksheet is a couple of times during my program. Then by the time I am done speaking, they know how important this worksheet is as I have told them two or three times how it relates to what we covering during my program.

Follow this simple tip and you will find a lot more people signing up for your email list. People fall like dominoes, if one or two people get up right after you are finished and sign up on your list, a dozen or more might soon follow.

Then of course you need to email them from time to time so that you can stay out in front of them and get their company or organization to book you the next time they need a speaker!

To see the video version of this blog go to my YouTube video on this topic.

Happy bookings!

Keir

www.DenverMotivationalSpeaker.com

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Keynote Speeches – The art of memorization

Keynote Speeches

When I first started out as a speaker I was really intimidated at the thought of trying to memorize my keynote speeches. After listening to numerous speakers tell me that I absolutely must be able to give my speeches verbatim with little or no variation it felt, I felt a little overwhelmed by it all.

But since I started teaching my “Memory Magic” program, I have developed some simple techniques for making it a breeze to memorize a speech. Fist thing is, I use picture images. I make some sort of an image for the major words in the sentences. For instance, take one of the stories from my memory program, it begins like this:

“In 2009 I was in my hometown for my 20th high school reunion”…

So I made a picture image of the numbers “2009” in giant letters like they have in Hollywood, next I pictured the restaurant “Hometown Country Buffet” with the words HOMETOWN in bold, and finally I pictured the 20th Century Fox logo. These images assured that I would not forget the major points of that line. Next I said the line over and over, probably 30 times or so. Next I add a line, the second line is:

“And I got talking with an old friend of mine named Haley”…

For this line I pictured a phone and Haley’s comet.

Now after I have the first line down and have said it 30 or so times, I add the second line in right after I say the first. Now I start over repeating the two lines without interruption another 30 times or so. As for the words in between the words that I have picture images for, well once you have done it enough times they just tend to fall into place.

Now at first having to bring up these picture images as you speak will feel a little bit awkward and will slow your speech down, but after you have said it a few dozen times you will find that the pace picks up and the pictures pop into your head without hesitation. Eventually you may just forget the picture images all together and have the speech so well memorized that it doesn’t matter any more.

Happy writing and memorizing! 

Keir

www.DenverMotivationalSpeaker.com

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Keynotes – Adaptability

Keynotes – One thing I love about being a motivational speaker is being able to write and adapt stories for clients as they need certain topics addressed. Given that most if not all of a speaker’s stories should be memorized practically verbatim, it is great to be able to use these stories in a variety of different ways once you have put all that work into them. After all any given story might have many different ways to learn from it and thus can be adapted to fit these wide variety of topics.

For instance, a story that I tell about dealing with a shifty street hustler in Las Vegas who was trying to con me out of my money using the ol’ “Three Shell Game” applies to both my “real Conflict Resolution is No Illusion” program as well as my “Life is Magical” program that addresses overcoming obstacles with magic.

So keep writing your stories, making your points and giving your keynotes.

Best regards,

Keir

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